Privacy Policy

Effective Date: May 24, 2025

This Privacy Policy explains how Cretix Media Inc. (“Cretix,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information.

We are committed to respecting your privacy rights and complying with applicable laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the European Union’s General Data Protection Regulation (GDPR), and California’s Consumer Privacy Act (CCPA/CPRA).

1. Who We Are

Cretix Media Inc. is an accessibility-first digital content creation, publishing, and optimization company. We support creators, business owners, and organizations in designing inclusive, high-converting digital experiences using a combination of learning experience design (LXD), AI-assisted tools, and strategic consulting.

Privacy Officer: Nadine Carr

Email: team@cretix.io

Phone: (647) 494-4252

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information directly from you when you:

Fill out forms on our website (contact forms, audit requests)
Book consultations or services
Subscribe to our email newsletter
Complete payments through our third-party processor
Engage our services as a client
Interact with Zenna, our AI digital assistant
Participate in our training programs or workshops
Apply for our services or partnerships
SMS/text message consent and preferences
Mobile phone number for text communications

Information we may collect includes:

Full name
Email address
Phone number
Mailing address
Company information (business name, website URL, industry)
Payment and billing information (processed via third-party payment processors)
Communication preferences
Website and digital asset information for audit purposes
Project requirements and service preferences

2.2 Information Collected Automatically

When you visit our website or use our services, we may automatically collect:

IP address
Browser and device information
Operating system
Pages visited and time spent on our site
Referring website or source
Click patterns and site navigation history
Geographic location (country/region level)
Session data and usage patterns

3. How We Use Your Information

We use your information to:

Deliver our digital content optimization and accessibility services
Process payments and manage billing
Respond to inquiries and provide customer support
Send important updates and newsletters (via email)
Improve our website, services, and user experience
Customize Zenna’s responses to better assist you
Analyze usage patterns to enhance our service offerings
Comply with legal obligations and enforce our terms
Protect against fraudulent or unauthorized activity
Communicate with you via email, phone, or other agreed channels
Provide training programs and educational content
Send service updates, reminders, and notifications via SMS (with your consent)
Facilitate appointment confirmations and scheduling through text messaging

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Contract: When processing is necessary to fulfill our contractual obligations to you
Consent: When you have given us permission to process your data for specific purposes
Legitimate Interests: When processing serves our legitimate business interests without overriding your rights
Legal Obligation: When we need to comply with legal or regulatory requirements

5. Sharing Your Information

We do not sell your personal data. We only share your information with:

5.1 Service Providers

Payment processors (Stripe and other secure payment platforms)
Analytics services (Google Analytics)
Email marketing platforms
Customer relationship management systems
Cloud storage and hosting providers
Project management and collaboration tools
Communication platforms and tools

5.2 Business Partners

Freelancers and subcontractors who assist in service delivery (with appropriate confidentiality agreements)
Training partners for educational programs
Technology partners for AI assistant development

5.3 Legal Requirements

We may disclose your information when:

Required by law, court order, or government request
Necessary to protect our rights, privacy, safety, or property
Required to detect, prevent, or address fraud or security issues
In connection with business transfers or mergers

All third parties are obligated to handle your information in accordance with privacy regulations and our data protection requirements.

5.4 What We Don't Do With Your Information

We do not:

Sell, rent, or trade your personal information to third parties for their marketing purposes
Share your information for purposes unrelated to our services
Use your information for automated decision-making that significantly affects you without human oversight
Send unsolicited marketing communications without your consent

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

Request access to your personal data
Receive a copy of your data in a portable format

6.2 Correction and Updates

Correct inaccurate or incomplete information
Update your preferences and communication settings

6.3 Deletion and Restriction

Request deletion of your personal data (subject to legal retention requirements)
Restrict processing in certain circumstances
Exercise your “right to be forgotten” where applicable

6.4 Objection and Withdrawal

Object to processing for marketing purposes
Withdraw consent where processing is based on consent
Opt-out of certain data uses

6.5 Additional Rights

Right not to be subject to automated decision-making
Right to file a complaint with supervisory authorities
Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at team@cretix.io

7. Cookies & Tracking Technologies

7.1 Types of Cookies We Use

Essential cookies: Required for site functionality
Preference cookies: Remember your settings and preferences
Analytics cookies: Help us understand how visitors interact with our site
Marketing cookies: Support our marketing efforts and personalized content

7.2 How We Use These Technologies

We use cookies and similar tracking technologies to:

Understand how you use our site
Remember your preferences and settings
Provide targeted content and recommendations
Improve your user experience
Secure your account and transactions
Analyze the performance of our website and services
Enable our AI assistant Zenna’s functionality

7.3 Your Cookie Choices

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies and browse in private mode. Please note that changing these settings may affect how our website functions and some features may not work properly.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

SSL/TLS encryption for data in transit
Encryption of data at rest
Access controls and authentication for internal systems
Regular security assessments and updates
Employee training on data protection practices
Secure third-party platforms and service providers
Data minimization practices
Incident response and breach notification procedures

While no system is 100% secure, we are committed to taking reasonable steps to protect your data and regularly review our security practices.

9. Data Retention

We retain personal data only as long as necessary to:

Provide our services and maintain our relationship with you
Meet legal, contractual, or regulatory requirements
Support legitimate business purposes
Resolve disputes and enforce our agreements

9.1 Typical retention periods:

Client project data: 7 years after project completion
Marketing communications: Until you unsubscribe or request deletion
Website analytics: 26 months (Google Analytics default)
Payment information: As required by financial regulations and tax laws
Communication records: As needed for business and legal purposes

You may request deletion of your data at any time by contacting us, subject to our legitimate business requirements and legal obligations.

10. International Data Transfers

As we operate globally and use international service providers, we may transfer your personal information to countries outside your own. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

Standard contractual clauses approved by relevant authorities
Adequacy decisions by privacy regulators
Privacy Shield certification (where applicable)
Other legally approved data transfer mechanisms

11. Children's Privacy

Our website and services are intended for business use by individuals 18 years or older. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

Revise the “Effective Date” at the top of this policy
Notify you via email (if we have your contact information)
Post a notice on our website
Obtain consent when required by applicable law

We encourage you to review this policy regularly to stay informed about our information practices.

13. Zenna and AI Technologies

Zenna, our AI digital assistant, operates both in response to your direct interactions and autonomously to provide enhanced customer service through website chat, email, and SMS communications. Zenna processes information you provide to:

Respond to your inquiries and provide personalized recommendations
Autonomously book appointments and schedule consultations on your behalf
Provide customer service and support outside regular business hours
Make service recommendations based on your needs and preferences
Maintain conversation context during active sessions
Integrate with our scheduling and customer management systems

Information processed by Zenna may be:

Used to facilitate appointment booking and service delivery
Stored temporarily to maintain conversation context and service continuity
Analyzed in aggregate to enhance our AI capabilities and service quality
Shared with our human team when necessary for complex inquiries or service fulfillment
Integrated with our business systems to complete requested actions (scheduling, service delivery, follow-up)

We implement appropriate safeguards when using AI technologies and ensure human oversight of automated processes. All data processed by Zenna is subject to the same privacy protections outlined in this policy, including when Zenna operates autonomously to serve your needs.

13.1 SMS/Text Message Communications

We may send you text messages for service-related communications, appointment reminders, and marketing (where you have consented). By providing your mobile phone number and consenting to SMS communications, you agree that:

We may send you text messages using automated systems
Standard message and data rates may apply
You can opt-out at any time by replying “STOP” to any message
We will honor opt-out requests promptly as required by law
Zenna may send automated text messages for customer service and appointment management

Text Message Consent: We only send SMS communications to those who have explicitly opted in. Consent is not required as a condition of purchase or service.

14. Questions or Concerns

If you have questions, concerns, or complaints about this Privacy Policy or our data practices, please contact:

Privacy Officer: Mark Ocampo

Company: Cretix Media Inc.

Email: team@cretix.io

Phone: (647) 494-4252

Address: 253 Summerlea Road Unit 24, Brampton, ON L6T 5A8

Attention: Nadine Carr, Privacy Officer

We will respond to your inquiry as soon as possible and within the timeframes required by applicable law.

Thank you for trusting Cretix Media Inc. We are committed to protecting your privacy and being transparent about how we use your data.